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Currently California-based Monster holds roughly 43% of the energy drink market by volume in the U.S., compared to Red Bull which stands at 27%, according to HSBC.
Monster Energy is an energy drink that was created by Hansen Natural Company (now Monster Beverage Corporation) in April 2002. [1] As of 2022, Monster Energy had a 30.1% share of the American energy drink market, [ 3 ] the second-highest after Red Bull .
Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH.With a market share of 43%, it is the most popular energy drink brand as of 2020, [8] and the third most valuable soft drink brand, behind Coca-Cola and Pepsi. [9]
A can of Red Bull, the most popular energy drink worldwide as of 2020 A health warning on a can of the Austrian Power Horse energy drink. Energy drinks have the effects caffeine and sugar provide, but there is little or no evidence that the wide variety of other ingredients have any effect. [3]
Todd Williamson/Invision for Monster Energy Drinks/AP They're controversial and they're not cheap, but carbonated energy drinks are still growing in popularity. Though traditional soda sales have ...
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