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Consumer Reports (CR), formerly Consumers Union (CU), is an American nonprofit consumer organization dedicated to independent product testing, investigative journalism, consumer-oriented research, public education, and consumer advocacy.
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ConsumerAffairs is an American customer review and consumer news platform that provides information for purchasing decisions around major life changes or milestones. [5] The company's business-facing division provides SaaS that allows brands to manage and analyze review data to improve their products and customer service.
Consumer Reports was established in 1936 to advance the Consumer Movement through product testing and advocating for consumer rights. Today the organization employs 500 people to conduct experiments at its laboratories, report the results, do journalism on consumer issues, and present the consumer perspective in policy discussions.
A customer review is an evaluation of a product or service made by someone who has purchased and used, or had experience with, a product or service. Customer reviews are a form of customer feedback on electronic commerce and online shopping sites.
They relied on consumer confusion of their name with the well-known Consumer Reports magazine, published by the nonprofit organization Consumers Union. [3] [4] [5] Consumers Digest Communications is a privately owned, for-profit business entity. [6]
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The ratings are based on items including surveys of consumers, reports from undercover shoppers, expert surveys, the number of consumer agency complaints against a company or service provider, and an analysis of publicly available databases. The first publication only covered the Washington DC area.