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Indofood is an Indonesian producer of various foods and drinks, headquartered in Jakarta. The company was established on 14 August 1990 as PT Panganjaya Intikusuma, then later on 5 February 1994 its name was changed to Indofood Sukses Maksur.
Indomie is an instant noodle brand produced by the Indonesian company Indofood, [1] the largest instant noodle manufacturer in the world with 16 factories. Over 28 billion packets of Indomie are produced annually, [ citation needed ] and exported to more than 90 countries.
The Salim Group is Indonesia's biggest conglomerate and refers to companies where the Salim family holds majority ownership. Its assets include Indofood Sukses Makmur, [a] the world's largest instant noodle producer; Indomobil Group, one of Indonesia's largest car manufacturers; Indomaret, Indonesia's largest convenience store chain; and Bogasari, a large flour-milling operation. [1]
The dish is typically created using packaged comercial instant noodles such as Indomie stir-fried in a sauce of herbs and spices, [3] using a bumbu spice mix such as medok, along with the commercial seasoning packet typically included with the noodles.
Sarimi is an instant noodle brand in Indonesia, produced by Indofood. [1] It was launched in 1982, ten years after the Indomie brand and was previously produced under the Salim Group. [2]
Nunuk Nuraini (1961 – 27 January 2021), also known as Bu Nunuk ("Mrs. Nunuk"), was an Indonesian food scientist who invented Indomie's mi goreng-flavor instant noodles. [1] [2] West Java governor Ridwan Kamil called her pahlawan bagi anak-anak kos ("hero for the boarding house kids"). [3] [4] The mi goreng flavor is described as a "cult ...
Perusahaan Perdagangan Indonesia (Indonesia Trading Company) is a nationalized company from several trading companies such as N.V. Borneo Sumatra Maatschappij (Borsumij), Internationale Crediet- en Handelsvereeniging "Rotterdam" (Internatio, one of the predecessors of Imtech), Lindeteves, and Geo Wehry.
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.