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Kasuga was one of the first Japanese companies to begin producing and selling copies of guitars from the big US brands, primarily those from Gibson but also Fender, starting in 1972. [11] They sold these replica guitars under their own RK Herby and Heerby brands as well as producing them for other companies — Guild sold Kasuga-made guitars ...
The collaboration began in 1982 and ended on March 31, 2015, with Fender's launch of Fender Music Corporation (Japan) taking over the Japanese business effective April 1, 2015 with a Fender-manufactured product line. The Japanese-made Fender guitars sold by Fender Music Corporation (Japan) have since been categorized as the "Japan Exclusive ...
With Fender’s primary budget-friendly manufacturing now taking place in Mexico and Japanese brands like Ibanez and ESP producing cheaper lines in places such as Korea and Indonesia, Japanese ...
In 1981–82, Fuji obtained the Fender Japan contract which lasted until 1996–97 and in 1983 Fuji were producing 14,000 guitars a month with 80% of the guitars being made for export markets and 20% being made for Japanese domestic markets. In 1989, Fuji Gengakki Seizō re-branded, officially adopting the name FUJIGEN.
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By the early 1970s, Matsumoku had begun using CNC (computer numerical controlled) mills, routers, and lathes, one of the first guitar makers to do so. This created a significant economy of scale, allowing the company to rely upon factory automation rather than skilled labor for rough shaping of components and basic assembly tasks.
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