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  2. Stimulus–response model - Wikipedia

    en.wikipedia.org/wiki/Stimulus–response_model

    In light of the above-mentioned facts, this research proposes a novel model and integrates flow theory into the theory of technology acceptance model (TAM), based on stimulus-organism-response (S-O-R) theory, the SOR model has been widely used in previous studies of online customer behavior, and the model theory includes three components ...

  3. Excitation-transfer theory - Wikipedia

    en.wikipedia.org/wiki/Excitation-transfer_theory

    Developed research and applied studies in which this theory has been tested has led to the development of specific conditions required for the excitation-transfer process to occur. These conditions include time, shift of attention and hedonic assimilation. [1] Examples of how the theory is applied are also provided.

  4. Reactivity (psychology) - Wikipedia

    en.wikipedia.org/wiki/Reactivity_(psychology)

    The Hawthorne effect occurs when research study participants know they are being studied and alter their performance because of the attention they receive from the experimenters. The John Henry effect , a specific form of Hawthorne effect, occurs when the participants in the control group alter their behavior out of awareness that they are in ...

  5. List of psychological effects - Wikipedia

    en.wikipedia.org/wiki/List_of_psychological_effects

    Audience effect; Baader–Meinhof effect; Barnum effect; Bezold effect; Birthday-number effect; Boomerang effect; Bouba/kiki effect; Bystander effect; Cheerleader effect; Cinderella effect; Cocktail party effect; Contrast effect; Coolidge effect; Crespi effect; Cross-race effect; Curse of knowledge; Diderot effect; Dunning–Kruger effect ...

  6. Association (psychology) - Wikipedia

    en.wikipedia.org/wiki/Association_(psychology)

    Association in psychology refers to a mental connection between concepts, events, or mental states that usually stems from specific experiences. [1] Associations are seen throughout several schools of thought in psychology including behaviorism, associationism, psychoanalysis, social psychology, and structuralism.

  7. Structuralism (psychology) - Wikipedia

    en.wikipedia.org/wiki/Structuralism_(psychology)

    Edward B. Titchener is credited for the theory of structuralism. It is considered to be the first "school" of psychology. [3] [4] Because he was a student of Wilhelm Wundt at the University of Leipzig, Titchener's ideas on how the mind worked were heavily influenced by Wundt's theory of voluntarism and his ideas of association and apperception (the passive and active combinations of elements ...

  8. Reciprocity (social psychology) - Wikipedia

    en.wikipedia.org/.../Reciprocity_(social_psychology)

    A news article summarizing similar research studies suggests that negative reciprocity might exist in order to restore or build a cooperative relationship. [44] They stated that the strategy treats balance as a goal, especially because it involves a relatively proportional response to harm. [44] A white man and a black man shaking hands.

  9. Affect theory - Wikipedia

    en.wikipedia.org/wiki/Affect_theory

    The conversation about affect theory has been taken up in psychology, psychoanalysis, neuroscience, medicine, interpersonal communication, literary theory, critical theory, media studies, and gender studies, among other fields. Hence, affect theory is defined in different ways, depending on the discipline.