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AOL offers a variety of advertisements from specially selected merchants. Our relationships with other companies often allow us to offer these products to you at significant discounts.
In contrast to generic magazine or television advertisements aimed at a wide audience, search ads are customized to align with your specific search query. Search advertisers engage in keyword auctions to secure ad placement on the search results page. When users enter those keywords in the search box, the winning ads are shown.
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The YUI Library project at Yahoo! was founded by Thomas Sha and sponsored internally by Yahoo! co-founder Jerry Yang; its principal architects have been Sha, Adam Moore, and Matt Sweeney. The library's developers maintain the YUIBlog; the YUI community discusses the library and its implementations in its community forum.
Broad search means that an ad is served up in response to any search query that contains the keyword, regardless of any other words that may have been used in the search query. Eliminating broad search can be helpful in cases where there are a large number of potential keywords or where the advertiser seeks to keep ad spending at a minimum.
Search, and set up a joint venture to sell advertising on both Yahoo! Search and Bing known as the Microsoft Search Alliance. A complete transition of all Yahoo! sponsored ad clients to Microsoft adCenter (now Bing Ads) occurred in October 2010. [2] Yahoo! Search page in 2011. On March 12, 2014, Yahoo! announced a partnership with Yelp to ...
AOL Advertising provides advertisers, agencies and publishers with the most powerful, comprehensive and efficient online advertising tools available anywhere.
Search Marketing and Yahoo! Gemini) is a native "Pay per click" Internet advertising service provided by Yahoo. Yahoo began offering this service after acquiring Overture Services, Inc. The current offering of Yahoo Native launched in 2014 as Yahoo! Gemini. It handles advertising for both Yahoo and AOL properties, as well as other media outlets.