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  2. Personal selling - Wikipedia

    en.wikipedia.org/wiki/Personal_selling

    Approach–Refers to the stage when the salesperson initially meets with the customer. Since first contact leaves an impression on the buyer, professional conduct, including attire, a handshake, and eye contact, is advised. [20] Need assessment–An important component of the sales presentation is the assessment of the customer's needs ...

  3. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market demand or improve product availability.

  4. Promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Promotion_(marketing)

    These are personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event marketing, exhibitions and trade shows. [2] A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element.

  5. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    In Betancur's model, trust is a key element in the purchase process, and must be achieved through important elements including: Business and personal image (including superior brand support). Empathy with this customer. Professionalism (knowledge of the product and master of the whole process from the point of view of the customer).

  6. Sales process engineering - Wikipedia

    en.wikipedia.org/wiki/Sales_process_engineering

    The sales decision process is a formalized sales process companies use to manage the decision process behind a sale. SDP "is a defined series of steps you follow as you guide prospects from initial contact to purchase."

  7. Sales management - Wikipedia

    en.wikipedia.org/wiki/Sales_management

    It is an important business function as net sales, through the sale of products and services and resulting profit, drive most commercial business. These are also typically the goals and performance indicators of sales management. Sales manager is the typical title of someone whose role is sales management.

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  9. Sales - Wikipedia

    en.wikipedia.org/wiki/Sales

    Selling is considered by many to be a sort of persuading "art". Contrary to popular belief, the methodological approach of selling refers to a systematic process of repetitive and measurable milestones, by which a salesman relates his or her offering of a product or service in return enabling the buyer to achieve their goal in an economic way. [4]