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Rusty Jones Inc. was an American chemicals company which produced aftermarket rustproofing for vehicles under their "Rusty Jones" trademark. Cars treated with the rustproofing displayed a sticker in the window with the name "Rusty Jones" and a picture of the cartoon character (also named Rusty Jones) from the company's TV commercials.
Rustproofing is the prevention or delay of rusting of iron and steel objects, or the permanent protection against corrosion. Typically, the protection is achieved by a process of surface finishing or treatment.
In 1959, Kurt Ziebart started the Auto Rustproofing Company with two other investors, and opened the first shop bearing the proprietary Ziebart name on Harper Avenue in Detroit. [4] [8] In 1963, he sold his rustproofing company to an investor group. In 1962, Ziebart's first international location was opened in Windsor, Ontario, Canada. [4] [9]
Underseal (often called undercoating in the U.S.) is a thick resilient coating applied to the underbody or chassis of an automobile to protect against impact damage from small stones, which would rapidly chip ordinary paint, allowing rusting to begin.
That is when he developed the process to rust proof automobiles. The process is often called "Ziebart-ing" or "Ziebart-ed", the generic term for rustproofing. [3] [4] in 1959, he founded Auto Rustproofing Company with two other investors, and opened the first shop in Detroit on Harper Avenue. [5] The company's first franchise was sold in 1962. [5]
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