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  2. Strategic management - Wikipedia

    en.wikipedia.org/wiki/Strategic_management

    Strategic management processes and activities. Strategy is defined as "the determination of the basic long-term goals of an enterprise, and the adoption of courses of action and the allocation of resources necessary for carrying out these goals."

  3. Porter's generic strategies - Wikipedia

    en.wikipedia.org/wiki/Porter's_generic_strategies

    Porter wrote in 1980 that strategy targets either cost leadership, differentiation, or focus. [1] These are known as Porter's three generic strategies and can be applied to any size or form of business.

  4. Strategic thinking - Wikipedia

    en.wikipedia.org/wiki/Strategic_thinking

    Strategic planning's role is "to realise and to support strategies developed through the strategic thinking process and to integrate these back into the business". [ 14 ] Henry Mintzberg wrote in 1994 that strategic thinking is more about synthesis (i.e., "connecting the dots") than analysis (i.e., "finding the dots").

  5. Business model - Wikipedia

    en.wikipedia.org/wiki/Business_model

    Business model innovation types [62] When an organisation creates a new business model, the process is called business model innovation. [63] [64] There is a range of reviews on the topic, [62] [65] [66] The concept facilitates the analysis and planning of transformations from one business model to another. [66]

  6. Innovation management - Wikipedia

    en.wikipedia.org/wiki/Innovation_management

    Innovation, although not sufficient alone, is a necessary prerequisite for the continued survival and development of enterprises. [10] The most direct way of business innovation is through technological innovation, disruptive innovation or social innovation. Management of innovation, however, plays a significant role in promoting technological ...

  7. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

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