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Click here to see 10 Vintage Metal Lunch Boxes Worth Big Bucks. In 1950, a company called Aladdin produced the first true lunch boxes of the era, decorating plain metal boxes with stamped pictures ...
Under Johnson Jr.'s management, Aladdin began producing metal lunch boxes in the 1940s. By the 1950s Aladdin was an industry leader in this category and would remain so for the next 30 years. Aladdin's dominance in lunch products resulted from a strategic move in the early 50s to license popular character images on its products.
Lunch box and vacuum bottle owned by Harry S. Truman A collection of lunch boxes for school students Insulated thermal bag with ice packs. A lunch box [1] [2] [3] (or lunchbox) [4] [5] [6] is a hand-held container used to transport food, usually to work or to school. It is commonly made of metal or plastic, is reasonably airtight and often has ...
In 1950, in an effort to increase vacuum flask sales, Aladdin attached Hopalong Cassidy decals to plain metal lunch boxes they had been selling since the 1940s. Sales jumped from 50,000 to 600,000 units the first year and transformed the lunch box industry.
In 1950, Hopalong Cassidy was featured on the first lunchbox to bear an image, causing sales of Aladdin Industries lunch boxes to jump from 50,000 units to 600,000 units per year. [6] In 1950, more than 100 companies manufactured $70 million of Hopalong Cassidy products, [ 1 ] including children's dinnerware, pillows, roller skates, soap ...
In the late 50s and early 60s, venture capital was still called adventure capital—and in Sam’s booths, IVP founder Reid Dennis convened a small group of like-minded investors to hear ...
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