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Spanning over a century of visual evolution, the Pepsi logo encodes the history of American consumer culture in stylized iconography. Tracing the brand's symbolic transformations from pharmacy trademark to global emblem, themes of tradition and reinvention reveal tensions at the heart of capitalist mythmaking.
NO KNOWN LOGO. Pepsi was first launched as Brad's Drink in 1893 by North Carolina druggist Caleb Bradham. As under this name it was only served within his pharmacy, a logo was not drafted for it until the name was changed and the syrup began being distributed in 1898.
Let’s take a look at how the Pepsi logo has evolved from its first iteration in 1898 to the current mark the world has come to know and love. A Brief History of Pepsi. The original Pepsi product was born in 1893, created by Caleb Bradham for his drug store in North Carolina.
Whether you're an experienced professional or a newcomer to the field, this blog delves into the rich history and evolution of the Pepsi logo. We'll explore the innovative changes it has undergone, the design principles behind each version, and the broader cultural impact of this beloved symbol.
Let’s dive into how the Pepsi logo design has changed over the years, and learn how to design a logo that has managed to hold onto its brand recognition despite these changes. The Late 19th Century, And Pepsi’s Entry into The Rising Cola Trend. The late 1800 were an interesting time in the Pepsi logo history.
Between 1898 and 1940 the first logo of Pepsi was nothing but the word “Pepsi-Cola” written with a red script (first swirly and ugly but then smooth handwriting font). That wasn’t their most legible logo version at all.
The current Pepsi logo used as of 15 October 2023, revealed earlier that year. The Pepsi Globe is the logo for Pepsi, named for the red, white, and blue design in a sphere-like shape. It is one of the most recognizable logos in the world. [1]
The design industry was full of mixed reactions with Pepsi’s introduction of their new logo! This popular drink carries a rich logo history that is sure to entertain you. Pepsi has been a huge name since it was launched by founder Caleb D. Bradham in 1898.
Throughout its history, the Pepsi logo has undergone several notable changes. In the 1950s, the logo transitioned from a decorative badge to a simpler, more refined design. The script typography became bolder, and the logo featured a vibrant red color that became synonymous with the brand.
Pepsi's logo has undergone numerous redesigns throughout its history, including a few complete overhauls. Allow us to lead you through its evolution — from a red cursive script to the minimalistic "Pepsi Globe", which became an inspiration for professional logo designers worldwide.