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Few symbols are as recognizable as the Starbucks Siren, and, like most icons, her look has adapted to the changing times. Our original logo, designed by Terry Heckler in 1971, depicted a bare-breasted figure surrounded by our name (then “Starbucks Coffee, Tea, and Spices”).
This article will tackle the Starbucks logo’s history, meaning, evolution, and hidden details to explore why the unique twin-tailed siren has become one of the most famous logos today.
Starbucks logo is a unique and simple design. Today, it has just the face of the siren, her thick flowy locks, and a hint of two tails of the mermaid. It is no doubt one of the most recognizable logos. But it evolved from being a highly detailed mermaid logo and then having two stars, and some text.
We look back at the history of the Starbucks logo, and how it evolved to one of the most recognised marks on the planet.
When Starbucks was first established in 1971, its founders chose a logo that reflected the company's maritime roots in Seattle. The original logo design featured a two-tailed mermaid, or siren, surrounded by a circular frame with the words "Starbucks Coffee, Tea, and Spices" written around it.
What is the history behind the original Starbucks logo, and how did founders like Jerry Baldwin contribute to its creation? The original Starbucks logo featured a twin-tailed mermaid or siren, based on a 16th-century Norse woodcut, which symbolized seduction, beauty, and the essence of coffee. How did the Starbucks logo evolve over time?
Explore the evolution and meaning of the Starbucks logo, and the company's growth from a Seattle coffee retailer to a global cultural icon. This case study is a journey through Starbucks' history.
The first person to sketch a logo for Starbucks was a graphic designer named Terry Heckler. This was back in the early 1970s, when coffee came in tin cans labelled Folger's or Hills...
History of the Starbucks Logo. As the beloved symbol of delicious coffee, conversations about the Starbucks logo never stop. People want to know what is the Starbucks logo. Is it a mermaid? A siren? An animal? What does the Starbucks logo symbolize? Who created the Starbucks logo? And why is it such an iconic design?
The original Starbucks logo in 1971 was black and white (and later brown) and featured a two-tailed mermaid on the walls of Starbucks coffee shops, encircled by the name of the company “Starbucks: Coffee, Tea, Spices”.