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Official Google Merchant Center Help Center where you can find tips and tutorials on using Google Merchant Center and other answers to frequently asked questions.
August 2023. At Google Marketing Live 2023, we introduced Merchant Center Next - a simpler way for retailers of all sizes to more easily show their business and products to consumers, all across Google. Onboarding on Merchant Center Next is easier, with simplified flow for website verification through additional methods such as verifying by email.
Connect your Merchant Center with different Google services to power your marketing campaigns, increase your reach, track conversion, and smoothly share product data between your Merchant Center and other relevant Google applications. On this page. View the “Apps and services” page; Types of accounts you can link with Merchant Center
Merchant-defined bundles. Use the Google product category that's most appropriate for your bundle of different products. If the bundle contains a main product, use the category of the main product. For example, for a digital camera bundled with a bag, use: Cameras & Optics > Cameras > Digital Cameras (ID: 152)
Product data specification. Use this guide to format your product information for Merchant Center. Google uses this data to make sure that it's matched to the right queries. Sharing your product data in the correct format is important for creating successful ads and free listings for your products.
Verification doesn’t give Google any special access to your website. Keep in mind that only the user who verifies a website can claim it later. When you claim your website address, you associate your website address with your Merchant Center account, creating a link between them. Linking your website address and account reserves the website ...
Navigate Google Merchant Center. Next: Set up free product listings. If you’re looking for information about how to navigate in Google Merchant Center Next, click here. Use Google Merchant Center as a resource to manage feeds, view data, and explore different ways to show your products on Google. You’ll be able to find all of the pages ...
In your Merchant Center account, go to the left-hand navigation and click Products. Click Feeds. Click the plus button under the “Primary feeds” section. Follow the prompts and enter these pieces of information: Target countries. Target countries are the countries in which products from this feed are sold.
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The purpose of this Policy Center is to help you build Shopping ads and local inventory ads campaigns that align with both our ads policies and the Shopping ads policies listed below. These policies are designed to ensure a safe and positive experience for our customers and abide by applicable laws. This means that our policies prohibit content ...