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Apple supply chain. Apple Inc. manufactures most of its products in China through partners like Foxconn. Apple's decision to outsource its manufacturing has received significant criticism, due to allegations of poor working conditions, long work hours, and other labor rights violations. In response, Apple launched its Supplier Responsibility ...
The marketing of Apple Inc. encompasses the company's advertising, distribution, and branding. After Steve Jobs returned to Apple in 1997, he made industrial design a key element of the company's branding strategy. Apple's public image has been shaped by several acclaimed advertisements made in partnership with TBWA\Chiat\Day, including 1984 ...
A graphical representation of Porter's five forces. Porter's Five Forces Framework is a method of analysing the competitive environment of a business. It draws from industrial organization (IO) economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness (or lack thereof) of an industry in terms of its profitability.
Marketing mix. The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing."
Market penetration refers to the successful selling of a product or service in a specific market, and it is a measure of the amount of sales volume of an existing good or service compared to the total target market for that product or service. [2] Market penetration involves targeting on selling existing goods or services in the targeted ...
List of mergers and acquisitions by Apple. Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics and software products. It was established in Cupertino, California, on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne, [ 1 ][ 2 ] and was incorporated on January 3, 1977. [ 3 ][ 4 ] The ...
Apple Park is the company's headquarters in Cupertino, California, in Silicon Valley. Apple Inc. is an American multinational corporation and technology company incorporated and headquartered in Cupertino, California, in Silicon Valley. [ 1 ] It is best known for its consumer electronics, software, and services.
Contents. History of Apple Inc. Apple Inc., originally Apple Computer, Inc., is a multinational corporation that creates and markets consumer electronics and attendant computer software, and is a digital distributor of media content. Apple's core product lines are the iPhone smartphone, iPad tablet computer, and the Mac personal computer.