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Participant observation is one type of data collection method by practitioner-scholars typically used in qualitative research and ethnography.This type of methodology is employed in many disciplines, particularly anthropology (incl. cultural anthropology and ethnology), sociology (incl. sociology of culture and cultural criminology), communication studies, human geography, and social psychology.
Observational methods in psychological research entail the observation and description of a subject's behavior. Researchers utilizing the observational method can exert varying amounts of control over the environment in which the observation takes place. This makes observational research a sort of middle ground between the highly controlled ...
Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation. This type of research typically involves in-depth interviews, focus groups, or field observations in order ...
Field research, field studies, or fieldwork is the collection of raw data outside a laboratory, library, or workplace setting. The approaches and methods used in field research vary across disciplines. For example, biologists who conduct field research may simply observe animals interacting with their environments, whereas social scientists ...
A focus group is a group interview involving a small number (sometimes up to ten) of demographically predefined participants. Their reactions to specific researcher/evaluator-posed questions are studied. Focus groups are used in market research to better understand people's reactions to products or services or participants' perceptions of ...
Street Corner Society (originally titled Street Corner Society: The Social Structure of an Italian Slum) is an ethnography written by William Foote Whyte and published in 1943. It was Whyte's first book. It received little attention when it was first published, but upon being reissued in 1955 it became a bestseller as well as a standard college ...
Frank Hamilton Cushing. Frank Hamilton Cushing. Frank Hamilton Cushing (July 22, 1857 in North East Township, Erie County, Pennsylvania – April 10, 1900 in Washington, D.C.) was an American anthropologist and ethnologist. He made pioneering studies of the Zuni Indians of New Mexico by entering into their culture; his work helped establish ...
Observer bias is the tendency of observers to not see what is there, but instead to see what they expect or want to see. This is a common occurrence in the everyday lives of many and is a significant problem that is sometimes encountered in scientific research and studies. [3] Observation is critical to scientific research and activity, and as ...