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  2. Marketing of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Marketing_of_Apple_Inc.

    Apple customers gained a reputation for devotion and loyalty early in the company's history. In 1984, BYTE stated that: [12] There are two kinds of people in the world: people who say Apple isn't just a company, it's a cause; and people who say Apple isn't a cause, it's just a company. Both groups are right.

  3. Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Apple_Inc.

    Apple Park is the company's headquarters in Cupertino, California, in Silicon Valley. Apple Inc. is an American multinational corporation and technology company incorporated and headquartered in Cupertino, California, in Silicon Valley. [ 1 ] It is best known for its consumer electronics, software, and services.

  4. Porter's five forces analysis - Wikipedia

    en.wikipedia.org/wiki/Porter's_five_forces_analysis

    A graphical representation of Porter's five forces. Porter's Five Forces Framework is a method of analysing the competitive environment of a business. It draws from industrial organization (IO) economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness (or lack thereof) of an industry in terms of its profitability.

  5. Unique selling proposition - Wikipedia

    en.wikipedia.org/wiki/Unique_selling_proposition

    The proposition must be one the competition cannot or does not offer. It must be unique—either in the brand or a claim, the rest of that particular advertising area does not make. The proposition must be strong enough to move the masses, i.e., attract new customers as well as potential customers.

  6. Apple Intelligence solves one of Tim Cook’s biggest problems ...

    www.aol.com/finance/apple-intelligence-solves...

    You can’t experience Apple Intelligence and the new-and-improved Siri without an iPhone 15 or later. Apple Intelligence solves one of Tim Cook’s biggest problems: finally giving customers a ...

  7. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    v. t. e. A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. [2][3][4][5] Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand ...

  8. History of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/History_of_Apple_Inc.

    Contents. History of Apple Inc. Apple Inc., originally Apple Computer, Inc., is a multinational corporation that creates and markets consumer electronics and attendant computer software, and is a digital distributor of media content. Apple's core product lines are the iPhone smartphone, iPad tablet computer, and the Mac personal computer.

  9. Market penetration - Wikipedia

    en.wikipedia.org/wiki/Market_penetration

    Market penetration refers to the successful selling of a product or service in a specific market, and it is a measure of the amount of sales volume of an existing good or service compared to the total target market for that product or service. [2] Market penetration involves targeting on selling existing goods or services in the targeted ...