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  2. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices. In some contexts, the term SEM is used exclusively to mean pay per click advertising , [ 2 ] particularly in the commercial advertising and marketing communities which have a vested interest in this narrow definition.

  3. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

  4. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to search queries.

  5. Current research information system - Wikipedia

    en.wikipedia.org/wiki/Current_research...

    A current research information system (CRIS) is a database or other information system to store, manage and exchange contextual metadata for the research activity funded by a research funder or conducted at a research-performing organisation (or aggregation thereof). [1]

  6. Social media optimization - Wikipedia

    en.wikipedia.org/wiki/Social_media_optimization

    Social media optimization (SMO) is the use of online platforms to generate income or publicity to increase the awareness of a brand, event, product or service.Types of social media involved include RSS feeds, blogging sites, social bookmarking sites, social news websites, video sharing websites such as YouTube and social networking sites such as Facebook, Instagram, TikTok and X (Twitter).

  7. Security information and event management - Wikipedia

    en.wikipedia.org/wiki/Security_information_and...

    When SEM and log management are combined, more information is available for SIEM to monitor. A key focus is to monitor and help manage user and service privileges, directory services and other [ clarification needed ] system-configuration changes; as well as providing log auditing and review and incident response.

  8. Working paper - Wikipedia

    en.wikipedia.org/wiki/Working_paper

    A working paper or work paper may be: A working paper or technical paper. This encompasses literature that has not been peer reviewed or published in an academic journal. [1] Working papers may be disseminated for the purpose of receiving feedback to improve the publication. [2] They are often the basis for related works, and may in themselves ...

  9. SEER-SEM - Wikipedia

    en.wikipedia.org/wiki/SEER-SEM

    SEER for Software (SEER-SEM) is composed of a group of models working together to provide estimates of effort, duration, staffing, and defects. These models can be briefly described by the questions they answer: Sizing. How large is the software project being estimated (Lines of Code, Function Points, Use Cases, etc.) Technology.