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Hootsuite is a social media management platform, created by Ryan Holmes in 2008. [6] The system's user interface takes the form of a dashboard , and supports social network integrations for Twitter , Facebook , Instagram , LinkedIn , Pinterest , YouTube and TikTok .
Similarweb Ltd. is a global software development and data aggregation company specializing in web analytics, web traffic and digital performance. The company has 12 offices worldwide. Similarweb went public on the New York Stock Exchange in May 2021. [4]
PeerIndex was a London-based company, founded by Azeem Azhar, providing social media analytics based on footprints from use of major social media services. Part of an emerging group of social media analytics providers, [ 15 ] PeerIndex helped social media contributors to assess and score their influence and benefit from the social capital they ...
Analytics tools Smallthought Systems was a Vancouver-based database and analytics company based founded in 2005 by Avi Bryant, Andrew Catton, Ben Matasar, and Luke Andrews. [22] [23] [24] Before the acquisition, Twitter had used its products including the project management tool Dabble DB and the Google Analytics data parser named Trendly.
Social media analytics or social media monitoring is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn, or Twitter. A part of social media analytics is called social media monitoring or social listening. It is commonly used by marketers to track online conversations about products and companies.
Buffer is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Bluesky, YouTube, Twitter, Facebook, Mastodon, Instagram, Threads, Pinterest, TikTok and LinkedIn, as well as analyze their results and engage with their community.
This is a list of web analytics software used to collect and display data about visiting website users. Self-hosted software. Free / Open source This is a ...
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
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