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For years, consumers have self-identified as Mac or a PC people, a label fueled in part by Apple's Mac vs. PC ads. Some research about the two companies' customers was even done by Hunch.com and ...
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The Get a Mac advertisements follow a standard template. They open to a plain white background, and a man dressed in casual clothes introduces himself as an Apple Mac computer ("Hello, I'm a Mac."), while a man in a more formal suit-and-tie combination introduces himself as a Microsoft Windows personal computer ("And I'm a PC.").
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The Mac is known for its highly loyal customer base. In 2022, the American Customer Satisfaction Index gave the Mac the highest customer satisfaction score of any personal computer, at 82 out of 100. [178] In that year, Apple was the fourth largest vendor of personal computers, with a market share of 8.9%. [179]
As part of the Mac transition to Intel processors, Apple released a 13-inch laptop simply named "MacBook", as a successor to the PowerPC-based iBook series of laptops. . During its existence, it was the most affordable Mac, serving as the entry-level laptop that was less expensive than the rest of the Mac laptop lineup (the MacBook Pro portable workstation, and later the MacBook Air ultra-port
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A customer review is an evaluation of a product or service made by someone who has purchased and used, or had experience with, a product or service. Customer reviews are a form of customer feedback on electronic commerce and online shopping sites.
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