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  2. Hypodermic needle model - Wikipedia

    en.wikipedia.org/wiki/Hypodermic_needle_model

    The hypodermic needle model (known as the hypodermic-syringe model, transmission-belt model, or magic bullet theory) is claimed to have been a model of communication in which media consumers were "uniformly controlled by their biologically based 'instincts' and that they react more or less uniformly to whatever 'stimuli' came along".

  3. Spiral of silence - Wikipedia

    en.wikipedia.org/wiki/Spiral_of_silence

    The spiral of silence theory is a political science and mass communication theory which states that an individual's ... such as the Hypodermic Needle model, ...

  4. Magic bullet theory - Wikipedia

    en.wikipedia.org/wiki/Magic_bullet_theory

    Hypodermic needle model, a theory of a direct effect of the mass media on audiences Topics referred to by the same term This disambiguation page lists articles associated with the title Magic bullet theory .

  5. Uses and gratifications theory - Wikipedia

    en.wikipedia.org/wiki/Uses_and_gratifications_theory

    Hypodermic needle model (known as the hypodermic-syringe model, transmission-belt model, or magic bullet theory) is a model of communication suggesting that an intended message is directly received and wholly accepted by the receiver.

  6. Two-step flow of communication - Wikipedia

    en.wikipedia.org/wiki/Two-step_flow_of_communication

    In contrast to the one-step flow of the hypodermic needle model or magic bullet theory, which holds that people are directly influenced by mass media, according to the two-step flow model, ideas flow from mass media to opinion leaders, and from them to a wider population. Opinion leaders pass on their own interpretation of information in ...

  7. Mass communication - Wikipedia

    en.wikipedia.org/wiki/Mass_communication

    Mass communication began when humans could transmit messages from a single source to multiple receivers. Mass communication has moved from theories including the hypodermic needle model (or magic bullet theory) to more modern theories such as computer-mediated communication. [citation needed]

  8. Dying To Be Free - The Huffington Post

    projects.huffingtonpost.com/dying-to-be-free...

    “The model that is geared toward alcoholism doesn’t effectively address heroin addiction,” Merrick said. “In a perfect world, we would have a 12-step model integrated with medically assisted therapy.” At least some of the top officials overseeing Kentucky’s response to the opioid epidemic are as open to medications as Merrick is.

  9. Cultivation theory - Wikipedia

    en.wikipedia.org/wiki/Cultivation_theory

    It is a linear model of communication concerned with audiences directly influenced by mass media and the media's power over them. It assumes that the media's message is a bullet fired from a media "gun" into the viewer's head. Magic bullet theory is also known as the hypodermic needle model.

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