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The McAfee SiteAdvisor, later renamed as the McAfee WebAdvisor, is a service that reports on the safety of web sites by crawling the web and testing the sites it finds for malware and spam. A browser extension can show these ratings on hyperlinks such as on web search results. [1] [2] Users could formerly submit reviews of sites. [3]
Many web spam pages are created only with the intention of misleading search engines. These pages, chiefly created for commercial reasons, use various techniques to achieve higher-than-deserved rankings in the search engines' result pages. While human experts can easily identify spam, search engines are still being improved daily in order to do ...
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Since some Web search engines base the importance of sites on the number of different sites linking to them, referrer-log spam may increase the search engine rankings of the spammer's sites. Also, site administrators who notice the referrer log entries in their logs may follow the link back to the spammer's referrer page.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid traffic (known as "natural" or " organic " results) rather than direct traffic or paid traffic .
In extreme cases, spam pages that gain a following can eventually be used, for example, by foreign actors seeking to sow discord ahead of elections, according to experts who study inauthentic ...
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Google Penguin is a codename [1] for a Google algorithm update that was first announced on April 24, 2012. The update was aimed at decreasing search engine rankings of websites that violate Google's Webmaster Guidelines [2] by using now declared Grey Hat SEM techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page.