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2. American Customer Satisfaction Index - Wikipedia

   en.wikipedia.org/wiki/American_Customer...

   The American Customer Satisfaction Index (ACSI) is an economic indicator that measures the satisfaction of consumers across the U.S. economy. It is produced by the American Customer Satisfaction Index (ACSI LLC) based in Ann Arbor , Michigan .

3. Questionnaire construction - Wikipedia

   en.wikipedia.org/wiki/Questionnaire_construction

   Survey participants can choose to remain anonymous, though risk being tracked through cookies, unique links and other technology. It is not labour-intensive. Questions can be more detailed, as opposed to the limits of paper or telephones. [25] This method works well if the survey contains several branching questions.

4. Customer satisfaction - Wikipedia

   en.wikipedia.org/wiki/Customer_satisfaction

   For B2B customer satisfaction surveys, where there is a small customer base, a high response rate to the survey is desirable. [34] The American Customer Satisfaction Index (2012) found that response rates for paper-based surveys were around 10% and the response rates for e-surveys (web, wap and e-mail) were averaging between 5% and 15% - which ...

5. Questionnaire - Wikipedia

   en.wikipedia.org/wiki/Questionnaire

   A questionnaire is a research instrument that consists of a set of questions (or other types of prompts) for the purpose of gathering information from respondents through survey or statistical study. A research questionnaire is typically a mix of close-ended questions and open-ended questions.

6. Survey methodology - Wikipedia

   en.wikipedia.org/wiki/Survey_methodology

   Survey methodology is "the study of survey methods". [1] As a field of applied statistics concentrating on human-research surveys, survey methodology studies the sampling of individual units from a population and associated techniques of survey data collection, such as questionnaire construction and methods for improving the number and accuracy of responses to surveys.

7. Net promoter score - Wikipedia

   en.wikipedia.org/wiki/Net_promoter_score

   Net promoter score (NPS) is a market research metric that is based on a single survey question asking respondents to rate the likelihood that they would recommend a company, product, or a service to a friend or colleague. [1]