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In August 2021, YouTube began piloting a second subscription tier, "YouTube Premium Lite" in European markets such as Belgium, Denmark, Finland, Luxembourg, Norway and Sweden, at a price point of €6.99. It contained only the ad-free viewing benefit. [29] YouTube discontinued the Premium Lite plan in October 2023. [30]
Title screen of YouTube Originals. YouTube Premium, formerly known as YouTube Red, is a subscription service that provides advertising-free streaming of all videos hosted by YouTube, offline play and background playback of videos on mobile devices, access to advertising-free music streaming through YouTube Music, and access to "YouTube Original" series and films.
[53] [54] YouTube developed its own chip, called "Argos", to help with encoding higher resolution videos in 2021. [55] In April 2023, YouTube began offering some videos in an enhanced bitrate "1080p Premium" option for YouTube Premium subscribers on iOS. [56] In August 2023, the feature became available to subscribers on desktop platforms. [57]
In 2006, Google (GOOG) bought Internet video powerhouse YouTube for $1.65 billion. The search giant claims the deal was a financial success. Management says that YouTube's revenue rose to nearly ...
Tollbooths may be coming to YouTube, but don't panic: The freeway should remain open. AdAge is reporting that Google (GOOG) is reaching out to some of its more prolific content producers to create ...
The YouTube Original Channel Initiative was a $100 million program funded by Google in 2012 to bring original content onto YouTube. [1] [2] The original channel initiative was also meant to kick start Google TV. [3] The channels are collectively known as "original", "premium" or "YouTube funded" channels. Participants included: Madonna ...
[315] [316] These revenues accounted for approximately 20 million subscribers combined between YouTube Premium and YouTube Music subscriptions, and 2 million subscribers to YouTube TV. [317] YouTube had $29.2 billion ads revenue in 2022, up by $398 million from the prior year. [318] In Q2 2024, ad revenue rose to $8.66 billion, up 13% on Q1. [319]
American YouTube personality MrBeast is the most-subscribed channel on YouTube, with 368 million subscribers as of February 2025.. A subscriber to a channel on the American video-sharing platform YouTube is a user who has chosen to receive the channel's content by clicking on that channel's "Subscribe" button, and each user's subscription feed consists of videos published by channels to which ...