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Best Western then expanded to Mexico, Australia, and New Zealand in 1976. In 2002 Best Western International launched Best Western Premier in Europe and Asia. (The other hotels in the chain were known as Best Western.) In 2011, the chain's branding system-wide changed to a three-tiered system: Best Western, Best Western Plus, and Best Western ...
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Best Western GB is an independently owned and managed hotel chain in Great Britain and the Channel Islands with over 260 [4] two-, three- and four-star properties. [5] Best Western GB provides sales, revenue and marketing services to all of its member hotels. Best Western Hotels GB is the international trading name of Interchange and Consort ...
From November 1, 1965, to 1970, Western International had an agreement with Hotel Corporation of America (today known as Sonesta), under which all 72 hotels of the two chains were jointly marketed as HCA and Western Hotels. [3] [11] From 1968 to 1973, Western International had a similar joint marketing agreement with UK-based Trust House Hotels.
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