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An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.
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Webs offered a "drag-and-drop" interface and professional-looking themes for users creating a new website. For pro-level websites, there were additional e-commerce features. including unlimited "webstore" items, and Google and Facebook advertising credits. All users could also link their websites to social media sites such as Twitter and Facebook.
This marketing strategy is effective in postmodern marketing because it maximizes the abilities of each department. Integrated marketing campaigns are most effective in postmodern marketing because of the widespread use of social media. Digital advertising through social media and email is the most effective tool to reach postmodern consumers. [5]
Earned media (or free media) is content relating to a person or organization, which is published by a third party without any form of payment to the publisher. [ 1 ] [ 2 ] It includes articles by media outlets , interviews with the person or representatives of the organization, or bylined editorials in trade press and other publications.
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I Am Canadian was the slogan of Molson Canadian beer from 1994 until 1999 (via ad agencies Maclaren Lintas, then MacLaren McCann), and between 2000 and 2005 (by Bensimon Byrne). [1] It was also the subject of a popular ad campaign centred on Canadian patriotism and nationalism, the most famous examples of which are "The Rant" and "The Anthem ...
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