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An international academic journal with a foundation in the social sciences, the JCB has a diverse and multidisciplinary outlook which seeks to showcase innovative, alternative and contested representations of consumer behaviour alongside the latest developments in established traditions of consumer research.
The Journal of Consumer Research is a bimonthly peer-reviewed academic journal covering research on the psychological aspects of consumer behavior. It was established in 1974 and originally published by University of Chicago Press.
The Journal of Consumer Policy is a quarterly peer-reviewed academic journal covering legal and regulatory issues related to consumer behaviour.It was established in 1977 as the Zeitschrift für Verbraucherpolitik and is published by Springer Science+Business Media.
Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the purchase, use and disposal of goods and services.It encompasses how the consumer's emotions, attitudes, and preferences affect buying behaviour.
Consumer behaviour, also called as consumer psychology, is a branch of applied psychology, marketing and organizational behaviour. It examines consumers' decision-making processes and ways in which they gather and analyze information from the environment. See the consumer behaviour article for an overview.
The Journal of Consumer Psychology is a quarterly peer-reviewed academic journal covering psychology as it relates to consumer behavior.It was established in 1992 and is published by John Wiley & Sons on behalf of the Society for Consumer Psychology, the 23rd division of the American Psychological Association.
James Stemble Duesenberry (July 18, 1918 – October 5, 2009 [1]) was an American economist.He made a significant contribution to the Keynesian analysis of income and employment with his 1949 doctoral thesis Income, Saving and the Theory of Consumer Behavior.
Consumer value is used to describe a consumer's strong relative preference for certain subjectively evaluated product or service attributes. [1] [2] [3] [4]The construct of consumer value has widely been considered to play a significant role in the success, competitive advantage and long-term success of a business, and is the basis of all marketing activities. [5]