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In the product catalogue for 1971, the sets were described as being for children from 1 to 2 years but were still sold mixed with Lego bricks, normally designed for ages 3 to 12. In 1972, the Duplo brick with two rows of two studs was introduced. In 1975, Duplo became its product brand, with five sets made up exclusively of Duplo bricks.
Lego Games launched in 2009, was a series of Lego-themed board games designed by Cephas Howard and Reiner Knizia [117] [118] in which the players usually build the playing board out of Lego bricks and then play with Lego-style players. Examples of the games include "Minotaurus", in which players roll dice to move characters within a brick-build ...
A model of St Paul's Cathedral in London can be seen in Lego land Windsor. It is made of thousands of Lego bricks. The rotating model of the London Eye in the background is also made of Lego bricks. In the late 1990s the Lego Group brought out a series of new and specialized ranges aimed at particular demographics.
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Lego Friends (stylized as LEGO Friends) is a product range of Lego construction toys designed primarily for girls that was launched in 2012. It introduced "mini-doll" figures, which are about the same size as traditional Lego minifigures but are more detailed and realistic. The original cast consisted of Andrea, Olivia, Stephanie, Mia and Emma.
Lego and Tyco Industries fought in US courts over Tyco's line of interlocking bricks in the 1980s with Tyco prevailing. [4] On August 31, 1987, the US District Court ruled that Tyco could continue making Super Blocks, its Lego clone bricks, but ordered Tyco to stop using the Lego trademark and not to state that they were "Lego, but only cheaper".
Lego City: Emergency Rescue Activity Book with Lego Minifigure. Published by Penguin Random House Children's UK, 2011. ISBN 1-40930-885-5; Lego City: Fight this Fire (8x8). Authored by Anthony Michael Steele and Chuck Primeau. Published by Scholastic US, 2011. ISBN 0-54531-759-2; Lego City: Spot the Crook: A Search and Find Book. Published by ...
In 2020, Lego launched its adult-focussed category. Adults also introduce kids to Lego, making them a critical group to the Danish toymaker's growth.