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  2. Feasibility study - Wikipedia

    en.wikipedia.org/wiki/Feasibility_study

    Formal definition. A project feasibility study is a comprehensive report that examines in detail the five frames of analysis of a given project. It also takes into consideration its four Ps, its risks and POVs, and its constraints (calendar, costs, and norms of quality). The goal is to determine whether the project should go ahead, be ...

  3. Viability study - Wikipedia

    en.wikipedia.org/wiki/Viability_study

    Feasibility report This type of report studies a situation (for example, a problem or opportunity) and the plan for doing something about it, then determines whether that plan is "feasible". This would involve determining whether it is technologically possible to achieve and whether it is practical in the current technological, economical and ...

  4. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing. Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior . This involves specifying the data required to address these ...

  5. Project appraisal - Wikipedia

    en.wikipedia.org/wiki/Project_appraisal

    Project appraisal. Project appraisal is the process of assessing, in a structured way, the case for proceeding with a project or proposal, or the project's viability. [1] It often involves comparing various options, using economic appraisal or some other decision analysis technique. [2] [3] The entire project should be objectively appraised for ...

  6. Techno-economic assessment - Wikipedia

    en.wikipedia.org/wiki/Techno-economic_assessment

    Techno-economic assessment. Techno-economic assessment or techno-economic analysis (abbreviated TEA) is a method of analyzing the economic performance of an industrial process, product, or service. It typically uses software modeling to estimate capital cost, operating cost, and revenue based on technical and financial input parameters. [ 1]

  7. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [ 1] It is an important component of business strategy [ 2] and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the ...

  8. Front-end loading - Wikipedia

    en.wikipedia.org/wiki/Front-end_loading

    Front-end loading (FEL), also referred to as Front End Planning (FEP), pre-project planning (PPP), feasibility analysis, conceptual planning, programming/schematic design and early project planning, is the process for conceptual development of projects in processing industries such as upstream oil and gas, petrochemical, natural gas refining, extractive metallurgy, waste-to-energy ...

  9. Analysis of Alternatives - Wikipedia

    en.wikipedia.org/wiki/Analysis_of_Alternatives

    Analysis of Alternatives. The Analysis of Alternatives (AoA) in the United States is a requirement of military acquisition policy, as controlled by the Office of Management and Budget (OMB) and the United States Department of Defense (DoD). It ensures that at least three feasible alternatives are analyzed prior to making costly investment ...