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Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as Google Analytics for Mobile Apps. [5] Google Analytics has undergone many updates since its inception and is currently on its 4th iteration—GA4. [6] GA4 is the default Google Analytics installation and is the renamed version for the (App ...
Google Search Console (formerly Google Webmaster Tools) is a web service by Google which allows webmasters to check indexing status, search queries, crawling errors and optimize visibility of their websites. [1] Until 20 May 2015, the service was called Google Webmaster Tools. [2] In January 2018, Google introduced a new version of the search ...
t. e. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1][ 2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...
Google Analytics – a traffic statistics generator for defined websites, with Google Ads integration. Webmasters can optimize ad campaigns, based on the statistics. Analytics are based on the Urchin software. Google Ngram Viewer – charts year-by-year frequencies of any set of comma-delimited strings in Google's text corpora.
Bing Webmaster Tools (previously the Bing Webmaster Center) is a free service as part of Microsoft 's Bing search engine which allows webmasters to add their websites to the Bing index crawler, see their site's performance in Bing (clicks, impressions) and a lot more. The service also offers tools for webmasters to troubleshoot the crawling and ...
Keyword research. The objective of keyword research is to generate, with good precision and recall, a large number of terms that are highly relevant yet non-obvious to the given input keyword. [ 1] The process of keyword research involves brainstorming and the use of keyword research tools, with popular ones including Semrush and Google Trends.
Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. [1] It unifies DoubleClick 's advertising services (acquired in March 2008) and Google 's own advertising and analytics services. [2] [3] [4] Google Marketing Platform is mainly used by big advertisers to buy ads on the ...
Search analytics. Search analytics is the use of search data to investigate particular interactions among Web searchers, the search engine, or the content during searching episodes. [1] The resulting analysis and aggregation of search engine statistics can be used in search engine marketing (SEM) and search engine optimization (SEO). In other ...
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