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In 2007, Whyte House Productions released The Man Who Souled the World, a documentary about Steve Rocco and the creation of World Industries, as well as his other skateboard related companies and ventures. [14] The film release was accompanied by a skateboard art exhibition (featuring Marc McKee's art) titled, "Censorship is Weak as F##k."
World Industries created the second ever double-kick skateboard design (a skateboard deck with a kicktail at both ends). The first was the Vision Double Tail, which Vallely's double kick was modeled after but with a mellower kick and shorter tail than nose which would become the industry standard.
Marc McKee is an American graphic artist known for his stylistic cartoon skateboard deck designs during the 1980s and 1990s. For his work as the lead graphic artist for World Industries, he is recognized as one of the most influential artists in skateboarding history. [1]
Blind (stylized as bLind) is an American skateboard company founded by Mark Gonzales in 1988 under Steve Rocco under the World Industries umbrella. [1] Gonzales has since left the company and today the company continues under the ownership of Dwindle Distribution. The company produces decks, wheels, soft goods and
The company was founded in 2000 by professional skateboarder Marc Johnson with the support of Rodney Mullen.Both had previously been teammates in the A-Team, a company founded by Mullen and Steve Rocco (Rocco is the founder of World Industries and co-founded Dwindle Distribution with Mullen), which was later described by Johnson as "a completely fabricated team based on marketing."
Such pressure is alluded to in the World Industries video, Rubbish Heap, in which Mullen's sequence ends with a team member, Jeremy Klein, deliberately breaking his freestyle skateboard (which is also the first recorded focus of a skateboard) and then handing him a note from Rocco, accompanied by a street skateboard deck, in which the end of ...
Hook-Ups is an American skateboard brand created by Klein in 1993 that is known for using Japanese animation style female characters and monsters on their products. [2] The brand was part of the Blitz Distribution family who also distributed brands such as L.E Skateboards, Black Label, and SK8Mafia at that time.
Rocco is an important figure in the early popularity of street skateboarding in the 1990s. [3] His ads were direct messages to the consumer in words that resonated with the skateboarders of the time.
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