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Marc McKee is an American graphic artist known for his stylistic cartoon skateboard deck designs during the 1980s and 1990s. For his work as the lead graphic artist for World Industries, he is recognized as one of the most influential artists in skateboarding history. [1]
World Industries is an American brand that offers skateboarding products, accessories and clothing. The company was founded by Steve Rocco in 1987. In 1988, Rocco was joined by skater, Rodney Mullen , and then Mike Vallely in 1989.
Chatman was an early rider for World Industries; as well as team captain. [4] Chatman was featured in the 1989 World Industries video: Rubbish Heap, alongside skaters Jeremy Klein, Mike Vallely, Chris Pastras, Steve Rocco, and others. [5] He also rode for Tracker Trucks. [3] After World Industries, Chatman rode for Milk, ATM Click, and 60/40. [4]
Anthony Joseph Shetler (born November 15, 1982) is a professional skateboarder who, as of July 2019, is pro for World Industries and is the owner of All I Need Skateboards. Early life [ edit ]
Rocco is an important figure in the early popularity of street skateboarding in the 1990s. [3] His ads were direct messages to the consumer in words that resonated with the skateboarders of the time. He is the cofounder of Blind, 101, Plan B, and Duffs. In 1992, he founded the skateboarding magazine Big Brother. [4]
Along with Tony Magnusson's H-Street and Steve Rocco's World Industries, New Deal developed into a successful skateboard brand in the early 1990s by embracing the emerging street-based skateboarding revolution that favored new skateboarders such as Ed Templeton, who appeared in New Deal's first promotional video, Useless Wooden Toys (1990).
The company was founded in 2000 by professional skateboarder Marc Johnson with the support of Rodney Mullen.Both had previously been teammates in the A-Team, a company founded by Mullen and Steve Rocco (Rocco is the founder of World Industries and co-founded Dwindle Distribution with Mullen), which was later described by Johnson as "a completely fabricated team based on marketing."
Mullen and Rocco had embarked on a very risky venture, as Powell Peralta was an established company and Rocco's upstart company had been struggling at the time. World Industries would later develop into the distribution company, Dwindle Distribution, which is the world's largest skateboard manufacturer in the 21st century. [25]
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