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  2. Psychographics - Wikipedia

    en.wikipedia.org/wiki/Psychographics

    Psychographics is defined as "market research or statistics classifying population groups according to psychological variables" [1] The term psychographics is derived from the words "psychological" and "demographics" [2] Two common approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS).

  3. Demographic profile - Wikipedia

    en.wikipedia.org/wiki/Demographic_profile

    A demographic profile is a form of demographic analysis in which information is gathered about a group to better understand the group's composition or behaviors for the purpose of providing more relevant services. In business, a demographic profile is usually used to increase marketing efficiency.

  4. Firmographics - Wikipedia

    en.wikipedia.org/wiki/Firmographics

    Firmographics variables allow firms to consider the features of organizational behavior in detail, for instance in a particular industry.It is helpful when there is no significant difference between operating variables, purchasing approach, situational factors and personal characteristics of customers.

  5. Psychographic segmentation - Wikipedia

    en.wikipedia.org/wiki/Psychographic_segmentation

    Attitudinal and psychographic segments may be projected across a population through predictive modeling based on many variables, though the accuracy may be greatly reduced. Ultimately, the argument for any type of segmentation is to identify high-yield target markets that are likely to meet growth potential, profitability, or other specific goals.

  6. Demographic economics - Wikipedia

    en.wikipedia.org/wiki/Demographic_economics

    Demographic economics or population economics is the application of economic analysis to demography, the study of human populations, including size, growth, density, distribution, and vital statistics.

  7. VALS - Wikipedia

    en.wikipedia.org/wiki/VALS

    The second dimension, Resources, reflects the ability of individuals to pursue their dominant self-orientation and includes full-range of physical, psychological, demographic, and material means such as self-confidence, interpersonal skills, inventiveness, intelligence, eagerness to buy, money, position, education, etc.

  8. Demography - Wikipedia

    en.wikipedia.org/wiki/Demography

    The Demography of the World Population from 1950 to 2100. Data source: United Nations — World Population Prospects 2017. Demography (from Ancient Greek δῆμος (dêmos) 'people, society' and -γραφία (-graphía) 'writing, drawing, description') [1] is the statistical study of human populations: their size, composition (e.g., ethnic group, age), and how they change through the ...

  9. Managerial psychology - Wikipedia

    en.wikipedia.org/wiki/Managerial_psychology

    Managerial psychology is a sub-discipline of industrial and organizational psychology that focuses on the effectiveness of individuals and groups in the workplace, using behavioral science. The purpose of managerial psychology is to aid managers in gaining a better managerial and personal understanding of the psychological patterns common among ...