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Winderbaum said it was their intention to release a new season of What If...? annually. [91] The second season premiered on December 22, 2023, and its nine episodes were released daily until December 30. [92] The third and final season premiered on December 22, 2024, with its eight episodes being released daily until December 29. [93]
Franck was able to assist Andrews in the season while the latter was simultaneously working on Marvel Zombies (2025); [19]: 13:30–13:43 Andrews was still able to supervise much of the season and ultimately directed three of the season's episodes and co-directed with Franck for one episode, with Franck directing the other four episodes of the ...
It was the first Marvel Studios television project to release new episodes daily. [65] It was originally announced to be releasing in early 2023, [ 1 ] but by February 2023 it was reportedly unlikely to premiere that year as Disney and Marvel Studios were re-evaluating their content output.
The episode was written by Matthew Chauncey and Ryan Little. [12]: 3:54 Director Bryan Andrews highlighted the episode as one of his favorite storylines of the season, describing it as "a labor of love" and noting that it was "so different from what we normally do" for its humor, setting and homage to filmmaking and the Old Hollywood period.
Additionally, Jackie Levine was slated to serve as a co-executive producer and Phillip Noyce was expected to direct and executive produce the first two episodes. Production companies involved with the series were expected to consist of Page Fright, Atlas Entertainment, Compari Entertainment, and Warner Bros. Television.
[32] [33] Winderbaum hoped the episodes would intrigue viewers to revisit the original films, like how reading a What If comic could lead a reader to the original comic story. [31] Each episode and its alternate storyline is introduced and concluded by the Watcher, presenting it as "a cautionary tale in the spirit of The Twilight Zone (1959 ...
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