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The field of color psychology applies to many other domains such as medical therapy, sports, hospital settings, and even in game design. Carl Jung has been credited as one of the pioneers in this field for his research on the properties and meanings of color in our lives. According to Jung, "colours are the mother tongue of the subconscious".
Color symbolism in art, literature, and anthropology is the use of color as a symbol in various cultures and in storytelling. There is great diversity in the use of colors and their associations between cultures [ 1 ] and even within the same culture in different time periods. [ 2 ]
In the West, the color black symbolizes mourning and sadness, red symbolizes anger and violence, white symbolizes purity and peace, and yellow symbolizes joy and luck (other colors lack a consistent meaning). From a recent study, it was discussed that associative learning is the process where an individual develops color preferences. In ...
Here we explain the meaning behind butterfly colors. Different cultures believe that the color of a butterfly can symbolize everything from creativity to evil. Here we explain the meaning behind ...
Unique hue is a term used in perceptual psychology of color vision and generally applied to the purest hues of blue, green, yellow and red. The proponents of the opponent process theory believe that these hues cannot be described as a mixture of other hues, and are therefore pure, whereas all other hues are composite. [ 1 ]
However, connotative color associations and color symbolism tends to be culture-bound and may also vary across different contexts and circumstances. For example, red has many different connotative and symbolic meanings from exciting, arousing, sensual, romantic, and feminine; to a symbol of good luck; and also acts as a signal of danger.
Berlin and Kay identified eleven possible basic color categories: white, black, red, green, yellow, blue, brown, purple, pink, orange, and gray. To be considered a basic color category, the term for the color in each language had to meet certain criteria: It is monolexemic (for example, red, not red-yellow or yellow-red.)
The colors include 4 "basic" (blue, yellow, red, green) and "auxiliary" (violet, brown, grey, and black) colors. The subject is instructed to select the color that they "like best" or "feel the most sympathy" toward. This selection is performed iteratively with the remaining colors until all the colors have been ordered by preference.