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  2. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...

  3. Market segmentation - Wikipedia

    en.wikipedia.org/wiki/Market_segmentation

    e. In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or consumers) known as segments. [1] Its purpose is to identify profitable and growing segments that a company can target with distinct marketing strategies.

  4. 10 Masterful Email Marketing Campaign That Actually ... - AOL

    www.aol.com/10-masterful-email-marketing...

    This provides a brief overview of your plan, including your company name, type of business, target market description, product and information, pricing and marketing strategies, and financial ...

  5. Small business - Wikipedia

    en.wikipedia.org/wiki/Small_business

    Marketing plan. Market research – To produce a marketing plan for small businesses, research needs to be done on similar businesses, which should include desk research (done online or with directories) and field research. This gives an insight into the target group's behavior and shopping patterns.

  6. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses ( B2B) or directly to consumers ( B2C ). [5]

  7. Situation analysis - Wikipedia

    en.wikipedia.org/wiki/Situation_analysis

    In marketing. In marketing, a marketing plan is created to guide businesses on how to communicate the benefits of their products to the needs of potential customer. The situation analysis is the second step in the marketing plan and is a critical step in establishing a long term relationship with customers. The parts of a marketing plan are:

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