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  2. Value of information - Wikipedia

    en.wikipedia.org/wiki/Value_of_information

    It is quantified as the highest price the decision-maker is willing to pay for being able to know Weather Condition before making the Vacation Activity decision. The Value of imperfect information on Weather Condition, however, captures the value of being able to know the outcome of another related uncertainty, e.g., Weather Forecast, instead ...

  3. Lucas aggregate supply function - Wikipedia

    en.wikipedia.org/wiki/Lucas_aggregate_supply...

    The rationale behind Lucas's supply theory centers on how suppliers get information. Lucas claimed that suppliers had to respond to a "signal extraction" problem when making decisions based on prices; the firms had to determine what portion of price changes in their respective industries reflected a general change in nominal prices (inflation) and what portion reflected a change in real prices ...

  4. Information asymmetry - Wikipedia

    en.wikipedia.org/wiki/Information_asymmetry

    In Ozeml, Reuer and Gulati's 2013 study, they found that 'different information' was an additional source of information asymmetry in venture capitalist and alliance networks; when different team members bring diverse, specialized knowledge, values and outlooks towards a common strategic decision, the lack of homogeneous information ...

  5. Rational choice model - Wikipedia

    en.wikipedia.org/wiki/Rational_choice_model

    Simon argues factors such as imperfect information, uncertainty and time constraints all affect and limit our rationality, and therefore our decision-making skills. Furthermore, his concepts of 'satisficing' and 'optimizing' suggest sometimes because of these factors, we settle for a decision which is good enough, rather than the best decision ...

  6. Consumer confusion - Wikipedia

    en.wikipedia.org/wiki/Consumer_confusion

    This, in turn, leads to them making imperfect purchasing decisions. This concept is important to marketeers because consumer confusion may result in reduced sales, reduced satisfaction with products and difficulty communicating effectively with the consumer.

  7. Information economics - Wikipedia

    en.wikipedia.org/wiki/Information_economics

    Information economics or the economics of information is the branch of microeconomics that studies how information and information systems affect an economy and economic decisions. [ 1 ] One application considers information embodied in certain types of commodities that are "expensive to produce but cheap to reproduce."

  8. Bayesian game - Wikipedia

    en.wikipedia.org/wiki/Bayesian_game

    Thus, there is incomplete information (because the suspect has private information), making it a Bayesian game. There is a probability p that the suspect is a criminal, and a probability 1-p that the suspect is a civilian; both players are aware of this probability (common prior assumption, which can be converted into a complete-information ...

  9. Product literature - Wikipedia

    en.wikipedia.org/wiki/Product_literature

    Promotional literature is a class of product literature that endorses and advocates for the selection and usage of a product. The primary function of promotional literature is to act as a form of advertising for the product that emphasises the benefits of choosing it. It also aims to mitigate the compromising effects that product uncertainty ...

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