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A Japanese edition Kit Kat. The messages translate to "As usual!" (top) and "At your own pace!" (bottom) Kit Kats were introduced to Japan in 1973 when British confectioner Rowntree's made an agreement with Japanese confectioner and restaurant owner Fujiya. [2] In 2014, they were the top-selling confection in the country. [5]
Kit Kat (stylised as KitKat in various countries) is a chocolate-covered wafer bar confection created by Rowntree's of York, England.It is produced globally by Nestlé (which acquired Rowntree's in 1988), [1] except in the United States, where it is made under licence by the H. B. Reese Candy Company, a division of the Hershey Company (an agreement Rowntree's first made with Hershey in 1970).
Rowntree developed the Kit Kat (introduced in 1935), Aero (introduced in 1935), Fruit Pastilles (introduced in 1881), Smarties (introduced in 1937) brands, and the Rolo and Quality Street brands when it merged with Mackintosh's in 1969 to form Rowntree Mackintosh Confectionery. Rowntree's also launched After Eight thin mint chocolates in 1962.
Kit Kat is the biggest brand in Nestlé’s global confectionary business, according to Chris O’Donnell, who leads Kit Kat for Nestlé globally. “It’s [a] key priority for us,” he said.
Nestlé Japan has released an anime-inspired promotional video for Kit Kat. Helmed by renowned Japanese animator Naoko Yamada, the short animation is part of the brand’s new “Kikkake wa Kit ...
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Kit Kat fans are getting “beary” excited for a new holiday treat that’s headed to stores.. Following the rollout of Santa-shaped candy for the holiday season, Kit Kat is continuing the trend ...