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Robert L. May created Rudolph in 1939 as an assignment for Chicago-based Montgomery Ward. The retailer had been buying and giving away booklets for Christmas every year and it was decided that creating their own book would save money. May considered naming the reindeer Rollo or Reginald before deciding upon using the name Rudolph. [11]
This softcover Rudolph poem booklet was first distributed by Montgomery Ward during the 1939 holiday season. [21] Shoppers loved it and 2.4 million copies were distributed. Wartime restrictions on paper use prevented a re-issue until 1946. In that year, Montgomery Ward gave away another 3.6 million softcover copies to its shoppers. [1]
In 1939, Montgomery Ward asked writer Robert L. May to come up with an idea for a story for a Christmas-themed giveaway coloring book. Inspired by his daughter and her love for a deer in Chicago's ...
Rudolph’s tale was told before beginning in 1939, when Robert L. May was commissioned to create the new character for the Chicago-based Montgomery Ward department store which, to save money ...
Language links are at the top of the page across from the title.
I have known for years that Robert May, father of my law school classmate Chris, wrote the book about Rudolph, the Red-Nosed Reindeer. But I did not know the details ...
Rudolph the Red-Nosed Reindeer is a 1948 animated short film produced and directed by Max Fleischer [1] for Jam Handy based on the 1939 Robert L. May poem of the same name, about a flying reindeer who helps Santa Claus.
"Rudolph, the Red-Nosed Reindeer" is a song by songwriter Johnny Marks based on the 1939 story Rudolph the Red-Nosed Reindeer published by the Montgomery Ward Company. [3] Gene Autry's recording hit No. 1 on the U.S. charts the week of Christmas 1949.