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  2. How companies can crack the brand trust code - AOL

    www.aol.com/finance/companies-crack-brand-trust...

    Apple is a brand trust standout for Travis, who says the tech giant has recovered from many mistakes “because they stick to their higher-order purpose, the democratization of technology.”

  3. State of Wisconsin Investment Board - Wikipedia

    en.wikipedia.org/wiki/State_of_Wisconsin...

    The Historical Society Trust Fund helps the state Historical Society's goal to promote a wider appreciation of the American heritage with an emphasis on the collection, advancement, and dissemination of knowledge of the history of Wisconsin and the region. The Historical Society's investment portfolio invests the endowment funds with a total ...

  4. Brand awareness - Wikipedia

    en.wikipedia.org/wiki/Brand_awareness

    Brand awareness is divided into two components: brand recall (also known as unaided recall or occasionally spontaneous recall) and brand recognition (also known as aided brand recall). [9] These types of awareness operate in entirely different ways with important implications for marketing strategy and advertising.

  5. Fund accounting - Wikipedia

    en.wikipedia.org/wiki/Fund_accounting

    The Highway Trust Fund is an example of trust funds. [51] Trust Revolving Funds are business-like activities, designated by statute as trust funds. They are, otherwise, identical to public enterprise revolving funds. [51] Deposit funds are similar to the agency funds used by state and local governments for assets belonging to individuals and ...

  6. Peoria entrepreneur earns national recognition, $25K grant ...

    www.aol.com/peoria-entrepreneur-earns-national...

    A $25,000 grant will help the Peoria-based technology start-up We Hear You LLC fast-track the development of their latest accessability device. Peoria entrepreneur earns national recognition, $25K ...

  7. Market development funds - Wikipedia

    en.wikipedia.org/wiki/Market_development_funds

    Market development funds or MDF are used in an indirect sales channel where funds are made available by a manufacturer or brand to help affiliates, channel partners, resellers, VARs, or distributors, etc. sell its products and create local awareness about the national brand. Co-op Funds is a synonym for Market Development Funds.

  8. Jackson-Madison County STEM programs receive state ... - AOL

    www.aol.com/jackson-madison-county-stem-programs...

    Of the 342 schools that received the grant, 130,000 students will benefit. Jackson Christian School, Rose Hill School, and South Side High School each received $5,000 to fund their respective ...

  9. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall) is the ability of the customer retrieving the brand correctly from memory. [11] Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to ...