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Fantasy is a women's fragrance by American singer Britney Spears in collaboration with Elizabeth Arden. [1] Created by Ann Gottlieb and Givaudan, it debuted in the United States in September 2005. Marketed as a playful and enchanting scent, the fragrance achieved commercial success upon its release becoming the number one new fragrance launch ...
Spears endorsed her first Elizabeth Arden perfume, Curious, in 2004, and made $100 million in sales in its first year. [19] In September 2005, Spears released the fragrance Fantasy. [20]
Sunset Fantasy: 2018–present Prerogative: Revlon, Inc. [182] Pride Edition Fantasy: Elizabeth Arden, Inc. [183] Rainbow Fantasy: 2019–present Prerogative Rave: Glitter Fantasy: 2020–present Festive Fantasy: Prerogative Ego: Festive Fantasy: 2021–present Electric Fantasy: Fantasy Intense: Blissful Fantasy: 2022–present Jungle Fantasy ...
Regarding the success of the fragrance's initial launch in the United States, Scott Beattie, chairman and CEO of Elizabeth Arden, stated it was a testament to the appeal of the scent, packaging, their innovative marketing techniques, and the influence of a celebrity like Britney Spears on a glamorous product category. [11]
Britney Spears' fragrance empire has grown again. Recently, Spears launched the follow-up perfume to her 21st release, 2016's sweet dulce de leche scented "Private Show", this one aptly named "VIP ...
Fantasy by Britney Spears: Elizabeth Arden (See List of celebrity-branded perfumes) Jim Krivda 2006 Ange ou démon: Parfums Givenchy: 2006 Amour : Kenzo: 2006 Aoud Damascus: Montale: Pierre Montale 2006 Forever and Ever Dior : Dior: 2006 Black Orchid: Tom Ford: David Apel and Pierre Negrin (perfumers of the fragrance company Givaudan) [47] [48 ...
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