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Deckers Outdoor Corporation, doing business as Deckers Brands, is a footwear designer and distributor based in Goleta, California, United States. It was founded in 1973 by University of California, Santa Barbara alumni Doug Otto and Karl F. Lopker. [2] [3] [4] In 1975, the company was incorporated in California under the name Deckers ...
Company/Organization Sector Local Full-time Employment The State of Ohio: Government: 26,037 Ohio State University: Public Education: 17,361 United States Government
The Scotts Miracle-Gro Company is an American multinational corporation headquartered in Marysville, Ohio, where O.M. Scott began selling lawn seed in 1868. [2] The company manufactures and sells consumer lawn, garden and pest control products, as well as soilless indoor gardening equipment. [3]
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The brand's original, highest-cushion models [4] are now accompanied in the Hoka lineup by lighter-weight shoes that retain much of the brand's cushion, [5] [6] include lightweight training [7] and racing shoes, [8] and track spikes. [9] Hoka was purchased on April 1, 2013, by Deckers Brands, the parent company for UGG, Teva and other footwear ...
According to Deckers' brand-protection unit, in 2009 it took down 2,500 "fake" websites, 20,000 eBay listings and 150,000 other online auction listings with 60,000 pairs of "counterfeit" UGG footwear confiscated by customs agents. [43] Law enforcement officials in the UK, the US and China have reported seizures of counterfeit UGG brand boots.
UGGs soon became a fashion trend ingrained in popular culture with celebrities such as Kate Moss, [9] Katy Perry, Gisele Bündchen, and Sarah Michelle Gellar all wearing the brand as well as being shown on Sex and the City. [9] Otto retired from Deckers in 2008, [2] but revenue continued to climb and first hit $1 billion US dollars in 2010. [10]
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