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Rhetorical criticism analyzes the symbolic artifacts of discourse—the words, phrases, images, gestures, performances, texts, films, etc. that people use to communicate. . Rhetorical analysis shows how the artifacts work, how well they work, and how the artifacts, as discourse, inform and instruct, entertain and arouse, and convince and persuade the audience; as such, discourse includes the ...
A motif is a rhetorical device that involves the repeated presence of a concept, which heightens its importance in a speech and draws attention to the idea. Obama's motifs became so recognizable that the main motifs, Change and Hope, became the themes for the 2008 presidential campaign of every candidate, from Senator Hillary Clinton and Senator John McCain.
1890–1900s: Acres of Diamonds speeches by Temple University President Russell Conwell, the central idea of which was that the resources to achieve all good things were present in one's own community. 1893: Swami Vivekananda's address at the World Parliament of Religions in Chicago, in which the Indian sage introduced Hinduism to North America.
Epilogues are the conclusion of speeches and must include four things: "disposing the hearer favorably toward the speaker and unfavorably to the opponent, amplifying and minimizing, moving the hearer into emotional reactions, and giving reminder of the speech's main points". [1]: III.19:1–4
Cluster Criticism otherwise known as Cluster Analysis is a method utilized in rhetorical criticism.This form of analysis was made famous by Kenneth Burke in which a critic attempts to unearth the hidden motive behind a text by focusing on the structural relations and associative meanings between certain main ideas, concepts, subjects or actions presented in a text.
[115]: 131 While "as they really are" is debatable, rhetorical critics explain texts and speeches by investigating their rhetorical situation, typically placing them in a framework of speaker/audience exchange. The antithetical view places the rhetor at the center of creating that which is considered the extant situation; i.e., the agenda and spin.
The grand style (also referred to as 'high style') is a style of rhetoric, notable for its use of figurative language and for its ability to evoke emotion.The term was coined by Matthew Arnold. [1]
The speech is a famous example of the use of emotionally charged rhetoric. [2] Comparisons have been drawn between this speech and political speeches throughout history in terms of the rhetorical devices employed to win over a crowd. [3] [4]