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DeWalt is now a popular brand of tools for commercial contractors. In 2004, Black and Decker bought rival power tool manufacturer Porter-Cable and combined it with DeWalt in Jackson, Tennessee. [3] In 2011, DeWalt launched a line of contractors' hand tools (including utility knives, pliers, adjustable wrenches, tape measures, saws, and hammers ...
Headquarters of Hilti Corporation in Schaan, Liechtenstein. Hilti Corporation (Hilti Aktiengesellschaft or Hilti AG, also known as Hilti Group) is a Liechtensteiner multinational company that develops, manufactures, and markets products for the construction, building maintenance, energy and manufacturing industries, mainly to the professional end-user.
A Black & Decker cordless drill. Black+Decker is an American manufacturer of power tools, accessories, hardware, home improvement products, home appliances, and fastening systems, headquartered in Towson, Maryland, north of Baltimore, where the company was originally established in 1910.
A recent example of brand architecture in action [6] is the reorganization of the General Motors brand portfolio to reflect its new strategy. Prior to bankruptcy, the company pursued a corporate-endorsed hybrid brand architecture structure, where GM underpinned every brand.
Techtronic Industries Company Limited (TTI Group or TTI) is a Hong Kong–based multinational company that designs, produces, and markets power tools, outdoor power equipment, hand tools, and floor care appliances.
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Brand names for the remote starting of a vacuum cleaner include Makita Auto-Start Wireless System (AWS), and DeWalt Wireless Tool Control; [2] plus designs from Festool, and HiKoki. Metabo and Flex use the Cordless Control proprietary standard originally developed by Starmix.
Brand associations refers to a set of information nodes held in memory that form a network of associations and are linked to a key variable. For example, variables such as brand image, brand personality, brand attitude, brand preference are nodes within a network that describes the sources of brand-self congruity.
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