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Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off.
A spin-off [3] (also spelled spinoff) [4] is derived from already existing works that focus on more details and different aspects from the original work (e.g. particular topics, characters or events), and includes books, radio programs, television programs, films, video games, or any narrative work in any medium.
A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.
These can also overlap with each other, for example, television is a typical example of visual-audio media. Strategy, on the other hand, is a plan created to help an individual or organization to achieve certain goals. [2] Media strategy, specifically, is commonly applied in the public relations, marketing and advertising industries. By ...
Angel was a spin-off of Buffy the Vampire Slayer, based on the character of Angel. The series ran for five seasons. Private Practice was a spin-off of Grey's Anatomy, recounting the life of Dr. Addison Montgomery. The spin-off itself, introducing the show's cast, was set up during a season three episode of Grey's Anatomy. The series ran for six ...
The company announced Friday that its studio business, comprising its TV and film production and distribution segments and a content library with 18,000-plus titles, will spin off in a merger with ...
Comcast confirmed plans to spin off most of its cable networks into a new, publicly traded company as it and others in the industry grapple with more consumers cutting the cord.The yet-to-be-named ...
The first phase of any media plan is the initial market analysis, which consists of a situation analysis and the marketing strategy plan. These form the basis of information which the rest of the media plan is reliant on. [1] The purpose of a situation analysis is to understand the marketing problem, in relation to their competitors.