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Foundation is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturizer , sunscreen , astringent or base layer for more complex cosmetics .
Both concealer and foundation are typically used to make skin appear smoother and more uniform in color. These two types of cosmetics differ in that concealers tend to be more heavily pigmented , though concealer and foundation are both available in a wide range of colors and opacities .
Rimmel's company motto is "Get the London Look". The faces of Rimmel were Kate Moss, [2] Sophie Ellis-Bextor, Lily Cole, Ayumi Hamasaki, [3] and ITV's Holly Willoughby.. In October 2009, it was announced that Jerry Hall, Georgia May Jagger, and Canadian supermodel, Coco Rocha, were set to join to the line up of spokeswomen. [4]
Face powder, setting powder, or setting sprays are used to 'set' foundation or concealer, giving it a matte or consistent finish while also concealing small flaws or blemishes. Both powders and setting sprays claim to keep makeup from absorbing into the skin or melting off.
A compact (also powder box, powder case and flapjack) is a cosmetic product. It is usually a small round metal case and contains two or more of the following: a mirror, pressed or loose face powder with a gauze sifter and a powder puff .
L'Oréal got its start in the hair-color business, but the company soon branched out into other cleansing and beauty products. As of 2020, L'Oréal markets in all sectors of the beauty business: hair color, permanents, hair styling, body and skincare, cleansers, makeup, and fragrance. The company's products are found in a wide variety of ...
Fenty Beauty LLC (stylized as FEИTY BEAUTY) is a cosmetics brand by Rihanna, that was launched on September 8, 2017. Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became in high-demand upon its first release. The original foundation launch included 40 shades, and has since expanded to 50.
Eugène Rimmel (c. 1820–1887) was a French-born British perfumer and businessman, responsible for manufacturing and marketing some of the earliest commercially made cosmetics, through his company House of Rimmel, (now a division of Coty Inc.).
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