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He gave the example of Belgium, where price cuts took effect on Feb. 1—IKEA was able to significantly lower prices on parcel deliveries from €9.99 ($10.81) to €2.99 ($3.24).
IKEA is busy cutting prices while everything else gets expensive—and the group’s CEO says it wasn’t ‘rocket science’ to make that call Prarthana Prakash January 24, 2024 at 6:57 AM
At Ikea, the APTITLIG bamboo cutting board (9 ½” by 6″) is available for an unbeatable price of $3.99. On the other hand, Target offers the Figmint bamboo cutting board (10″ by 13″) for $12.
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Ikea took the unlikely approach of cutting prices as costs were rising. Now, Trump's tariffs could open up a whole new can of worms for the retailer. Ikea profits down nearly 50% as fears of Trump ...
Ikea's top line took a beating, but the company defends the decline as it managed to draw more shoppers than the previous year. Ikea’s revenue hit as it spent €2 billion slashing prices.