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In general, people use mobile phones for the following uses and gratifications: sociability, entertainment, status, immediate access, instrumentality, mobility, and psychological reassurance. [28] Researchers have also identified that the uses and gratifications for contributing mobile content differ from those for retrieving mobile content. [29]
The first modern KBBI dictionary was published during the 5th Indonesian Language Congress on 28 October 1988. The first edition contains approximately 62,000 entries. The dictionary was compiled by a team led by the Head of the Language Center, Anton M. Moeliono , with chief editors Sri Sukesi Adiwimarta and Adi Sunaryo.
The aesthetic–usability effect describes a paradox that people perceive more aesthetic designs as much more intuitive than those considered to be less aesthetically pleasing. The effect has been observed in several experiments and has significant implications regarding the acceptance, use, and performance of a design.
A blank tetrad diagram. Marshall McLuhan's tetrad of media effects [1] uses a tetrad - a four-part construct - to examine the effects on society of any technology/medium (that is, a means of explaining the social processes underlying the adoption of a technology/medium) by dividing its effects into four categories and displaying them simultaneously.
The bouba–kiki effect (/ ˈ b uː b ə ˈ k iː k iː /) or takete–maluma phenomenon [1] [2] [3] is a non-arbitrary mental association between certain speech sounds and certain visual shapes. The most typical research finding is that people, when presented with nonsense words , tend to associate certain ones (like bouba and maluma ) with a ...
The term sound effect dates back to the early days of radio. In its Year Book 1931 the BBC published a major article about "The Use of Sound Effects". It considers sound effects deeply linked with broadcasting and states: "It would be a great mistake to think of them as analogous to punctuation marks and accents in print.
The third-person effect [1] hypothesis predicts that people tend to perceive that mass media messages have a greater effect on others than on themselves, based on personal biases. The third-person effect manifests itself through an individual's overestimation of the effect of a mass communicated message on the generalized other, or an ...
The social identity model of deindividuation effects (or SIDE model) is a theory developed in social psychology and communication studies. SIDE explains the effects of anonymity and identifiability on group behavior. It has become one of several theories of technology that describe social effects of computer-mediated communication.