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An alternate reality game (ARG) is an interactive networked narrative that uses the real world as a platform and employs transmedia storytelling to deliver a story that may be altered by players' ideas or actions. The form is defined by intense player involvement with a story that takes place in real time and evolves according to players ...
An alternate reality game (ARG) is an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, to tell a story that may be affected by participants' ideas or actions. [1] [2]
The first season of the game ended in January 2007, when Andy Darley found the Receda Cube at Wakerly Great Wood in Northamptonshire, UK. Mind Candy, the production company, has also produced a board game related to the ARG and plans to continue it with a second season beginning March 1, 2007. Whether the model was a success is unknown at this ...
The ARG's theme of potatoes reflected a part of Portal 2's story, in which GLaDOS is powered by a potato battery.. Potato Sack is an alternate reality game (ARG) created by Valve and the developers of thirteen independent video games to promote the release of Valve's game Portal 2, in April 2011.
The game was described by the Los Angeles Times as "one of the most elaborate movie promotions ever conceived" that is "unprecedented even by Hollywood standards". [2] The Atlantic cites it as the "first truly successful alternate reality game", [6] and Polygon stated it was the first of its kind. [3]
I Love Bees (also known as ilovebees or ILB for short) was an alternate reality game (ARG) that served as both a real-world experience and viral marketing campaign for the release of developer Bungie's 2004 video game Halo 2. The game was created and developed by 42 Entertainment.
The game's tagline, "It plays you", emphasized the nature of ARGs and the game's suspense. One of the first things the player experienced in Majestic was news that the game had stopped, yet they would receive messages suggesting that there was a conspiracy behind the stoppage.
When players found the easter egg and wondered if there was more to the game, the developers gradually built an alternate reality game (ARG) around it over six days. A community formed around No Players Online and a Discord server dedicated to solving the ARG was created. [2]