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  2. NRMA - Wikipedia

    en.wikipedia.org/wiki/NRMA

    NRMA National Roads and Motorists' Association Formation 1920 Type Mutual company limited by guarantee. Headquarters Sydney Olympic Park, New South Wales, Australia Membership 2.8 million (2024) Key people Tim Trumper (Chairman) Rohan Lund (CEO) Revenue $750 million (2024) Website mynrma.com.au The NRMA (trading name of National Roads and Motorists' Association) is an Australian organisation ...

  3. Loyalty marketing - Wikipedia

    en.wikipedia.org/wiki/Loyalty_marketing

    Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these ...

  4. Loyalty program - Wikipedia

    en.wikipedia.org/wiki/Loyalty_program

    A loyalty program typically involves the operator of a particular program setting up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder ...

  5. Frequent-flyer program - Wikipedia

    en.wikipedia.org/wiki/Frequent-flyer_program

    United MileagePlus cards. A frequent-flyer programme (FFP) is a loyalty program offered by an airline.. Many airlines have frequent-flyer programmes designed to encourage airline customers enrolled in the programme to accumulate points (also called miles, kilometers, or segments) which may then be redeemed for air travel or other rewards.

  6. List of frequent flyer programs - Wikipedia

    en.wikipedia.org/wiki/List_of_frequent_flyer...

    Frequent-flyer programs (or Frequent-flyer programmes) are customer loyalty programs used by many passenger airlines.This is a list of current airlines with frequent-flyer programs, the names of those programs and partner programs (excluding earn-only, spend-only and codeshare arrangements).

  7. Non-price competition - Wikipedia

    en.wikipedia.org/wiki/Non-price_competition

    A model of imperfect competition in the short-run. Non-price competition is a marketing strategy "in which one firm tries to distinguish its product or service from competing products on the basis of attributes like design and workmanship". [1]

  8. Airtable - Wikipedia

    en.wikipedia.org/wiki/Airtable

    Airtable is an American cloud collaboration service company headquartered in San Francisco.It was founded in 2012 by Howie Liu, Andrew Ofstad, and Emmett Nicholas. Airtable is a spreadsheet-database hybrid, with the features of a database but applied to a spreadsheet.

  9. Hyperbolic discounting - Wikipedia

    en.wikipedia.org/wiki/Hyperbolic_discounting

    For the hyperbolic model using g(D), the discount for a week from now is () =, which is the same as for f in the exponential model, while the incremental discount for an additional week after a delay of D weeks is not the same: (+) = + From this one can see that the two models of discounting are the same "now"; this is the reason for the choice ...