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Adidas is also the New Zealand Rugby Union clothing sponsor and supplies clothing to all Super Rugby franchises, a selection of domestic teams and national referees. Adidas are also the official match ball supplier to the Heineken Cup. Adidas was the British and Irish Lions kit supplier from 1997 to 2013.
Georges Salomon is credited with taking the company and evolving it toward the global outdoor sports brand it is today. The Salomon Group was purchased by Adidas in 1997 and the official name was changed to Adidas-Salomon AG. The purchase also included TaylorMade and Maxfli. Adidas then later sold the company to Amer Sports in 2005. [6]
Consumers in China increasingly prefer their own homegrown brands as opposed to international brands like Nike and Adidas, according to a December report from The NPD Group, which analyzed the ...
Current and former Adidas managers and executives told her about an exodus of top Black management, a tone deaf attitude towards Black employees, and a dismissive attitude towards Black staff who ...
The campaign was an Adidas Originals art project that included the creation of nine unique sneaker sculptures and a fictional story of an avant-garde Adidas designer. [ citation needed ] [ 14 ] "All Originals Represent" was introduced in 2012 featuring brand ambassadors Jeremy Scott , 2NE1 , Nicki Minaj and Derrick Rose .
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Articles relating to Adidas, a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike